Around the turn of each year, there is usually a lot of interest in digital marketing trends and marketing innovation. The year 2022 will be no different, in fact it will be much more so because the epidemic has put downward pressure on marketing budgets, forcing marketers to seek new cost-effective tactics.
The top marketers are always on the lookout for new digital marketing trends that are based on the growth of technology and platforms in order to find new possibilities that they can capitalize on. Now they need to be sure if they're searching in the right places and asking the right questions.
Let’s keep an eye on the 6 major trends to follow in 2022.
Google’s core updates have had a big influence on enterprises' organic visibility. It is also known as EAT - Expertise, Authority, and Trust. These signals are all influenced by content quality, according to the experts and recent case studies. Anyone serious about competing in search should obtain a copy of the most recent search quality guidelines and use them as a baseline for their content. Google's continuous campaign against link spam was bolstered in 2021 and the new upgrades will continue.
Because Google and Microsoft are always changing how they seem to help enhance user experience and monetize their adverts, experienced SEO professionals pay careful attention to the search engine results pages (SERPs). If we keep up with the current advancements, we can engage our audiences better than our competition and attract more visitors by improving clickthroughs.
Google’s core updates have had a big influence on enterprises' organic visibility. It is also known as EAT - Expertise, Authority, and Trust. These signals are all influenced by content quality, according to the experts and recent case studies. Anyone serious about competing in search should obtain a copy of the most recent search quality guidelines and use them as a baseline for their content. Google's continuous campaign against link spam was bolstered in 2021 and the new upgrades will continue.
Voice search is still popular, but it won't help most businesses. We still see the erroneous notion that voice search is the most important trend for organizations to focus on. The popularity of smart speakers has skyrocketed, but the fact is that voice-based searches on mobile and desktop have little influence on the actual implementation of SEO for most companies.
When a user decides to obtain a spoken response by using a spoken voice command, these queries aren't tracked by Google Search Console and have little to do with SEO. Many smart speakers, such as Google Home and Amazon Alexa, fall under this category.
With Facebook and Google accounting for more than two-thirds of all digital ad expenditure, optimizing for these platforms is becoming increasingly critical. Understanding complicated consumer journeys across mobile and desktop platforms as well as varied ad placements requires the use of attribution and creative optimization. On Facebook alone, for example, an ad may show in a number of places, including the News Feed, Instagram Stories, Reels, and Instant Articles.
First impressions matter in all forms of communication, therefore visual and graphic design trends can influence the development of brand preference.
The following are some of the web design trends that will endure through 2022:
● Interactive visuals
● Illustrations in vibrant colors
● Vibrant backgrounds
● Memes using a brand name
● Screencaps from social media
Characteristics such as the mobile-first design ethos and customized experiences have been around for a while. The following are some of the more recent interactive design methods that marketers need to be aware of:
● Flat design & skeuomorphism
● Immersive 3D
● Micro-interactions on the page
● Design to speed
It’s beyond doubt to say that there are going to be some fundamental changes to the way we do digital marketing. What will happen to the traditional strategies? What new technologies and platforms will emerge to help the brand to be omnipresent and capture its audience? Whatever it is, one thing is certain that customers are going to be more demanding and we will have to adopt creative use of marketing methods and new trends.