There’s a good chance you have a personal LinkedIn page as a business owner or operator. Hopefully, you’re making use of it to expand your business and network.
LinkedIn is the Facebook of the corporate and professional world, and it’s all but a need if you want to make it big. You should also have a page for your business if you’re truly on top of your game.
What’s the difference, though? Is it necessary to have both?
Personalizing the business is the mindset for many small firms and startups, at least in the early phases, and it can’t be otherwise. Because the creator is the driving force behind the company’s success, boosting his or her personal brand corresponds to promoting the company.
But how should you handle this situation on LinkedIn? Should you devote more time to expanding your personal profile and professional network or to establishing your company’s LinkedIn page and following? When is it appropriate to shift gears?
On LinkedIn, this page is the company’s hub. It exists independently of the founder and staff profiles, while there are methods to strategically integrate the two. Your LinkedIn page is where you can establish your brand’s identity, voice, purpose, capabilities, and culture on the network, whether you’re a business, school, non-profit, or institution.
These are referred to as “member profiles”. Your LinkedIn profile is a digital reflection of your professional brand and serves as your personal platform. You may use it to keep track of your contacts, expand your network, share and generate material to achieve thought leadership and list past experience. People look to your member profile when they want to learn more about you.
Let’s look at the various distinctions between the business and personal pages on LinkedIn. However, both the pages agree on one thing – they are free!
Simply enter with your eyes open and learn what the two distinct platforms can and cannot do. The business page will explain what your firm does and how it does it to potential consumers. Your profile page gives you the opportunity to engage with others in a more personal and direct way. Any business owner must put both of these skills to good use.
While customers appreciate content (with good intent) from brands and organizations, it’s more crucial than ever for your company to have a presence. A business page also helps you to portray your brand as an industry leader—a subject matter expert in your field.
At Techsche, we believe in not just talking the talk, but also living the talk. We are always assessing our solutions to ensure that they are compliant with industry standards. So, how could we tell you how useful LinkedIn business pages are if we didn’t include them in our solutions?
For years, we’ve provided a full-service, all-in-one marketing platform, with our content marketing capabilities as the cornerstone. We have been creating, curating, and sharing custom material both online and through associated social media profiles.
We’re excited to play a role in the growth story of your business through useful content on LinkedIn pages. We help you connect the world to your business or personal page, whatever is more appropriate for your company. This is how we put our words into action.