Over the last few decades, many sectors throughout the globe have transformed, and while the marketing industry was not spared, it is now in the epicenter of all the innovation and seismic upheavals that the world is experiencing.
While marketing professionals in the Middle East used to be limited to promoting a product or service, they now need to broaden their skill sets to include innovation and analysis that would have been anticipated from a whole team only a couple of years ago. They must keep abreast of the industry’s ever-changing scene, employing modern approaches to reach out to today’s consumers.
How you connect with your audience and how they perceive you as a brand is crucial and will continue to be so in the future. As a result, it’s critical to discuss the notion of social marketing and its significance.
You can build your business by harnessing the ways people engage, purchase, sell, and promote on social media. Simply described, a brand’s social strength is its amount of followers, likes, comments, shares, and views. Building a social universe encourages a brand’s interaction with customers, as well as provides access to valuable information that is shared among customers.
Consumer tastes vary widely across the Middle East, and online dialogues and consumer behavior vary significantly across the UAE, Saudi Arabia, Lebanon, Qatar, and other countries. They do, however, have a limited set of instruments for effectively measuring variations in online behavior.
Speaking and connecting with their target audience in their own language is another problem that companies and marketers may face. English and Arabic are the most often used languages in the area, with Arabic being used by over half of social media users in the Middle East. However, Arabic is the fastest-growing language on Twitter and it is being used by the majority of social media users in nations like Saudi Arabia.
Given that Arabic is the predominant language used by social media users to communicate online, it’s critical to incorporate Arabic when developing social media material. By doing so, you’ll demonstrate to your audience that your company cares about their preferences and is eager to communicate with them in their language.
SEO marketing entails more than just understanding how search engines work. Because the technological facts underlying it are available to almost any company that wants to go digital, you’ll need to do more than master the foundations of SEO to maintain a competitive edge.
Today, market and competitive intelligence – a thorough awareness of your consumers, rivals, and the cultural characteristics of the Middle Eastern areas you serve – is the key to getting the most out of your SEO marketing investment.
It pays to advertise your business on Google, whether it’s local or global. As the most widely utilized search engine on the planet, it is the most important source of consumer traffic, increased exposure, and overall reputation.
What difference does it make to you?
The UAE’s e-commerce sector will be worth over US$ 27 billion by 2022, while the KSA’s will be worth over US$ 22 billion. Residents in the Middle East and North Africa (MENA) spend billions of dollars online, and your business will want a piece of that multibillion-dollar pie.
In 2021, the United Arab Emirates’ average monthly cost-per-click (CPC) in Google Ads search advertising was 1.32 US dollars, the highest among the Middle Eastern nations.
Keeping track of Google’s improvements to its search platform can help you stay on top of best practices, but understanding that Google’s search engine is built around human behavior will put you ahead of the pack.
Let’s take the example of UAE. The country’s love for digital is reflected in the large-scale adoption of digital technologies by its population. In 2021, the UAE population is almost 10 million, and a whopping 99% of the people are active internet users.
A sneak peek at the internet and digital stats of UAE pops some highly interesting facts.
Digital marketing has great scope in the UAE due to the high number of mobile internet users. So, any new and innovative apps looking to enter this market will have a large user base. As a result, the last few years witnessed an increased focus on the digital service sector.
There’s a lot of opportunity for businesses trying to build a name for themselves in the region. Social media gives you a chance to not only learn more about your consumers but also to communicate with them in a way that encourages engagement and loyalty. Connecting with your audience online and experiencing success with your social efforts are well within your reach with the correct social media plan in place as well as the right expertise.
TECHSCHE has the right mix of knowledge in market trends and analytical tools to extract actionable business insights. Our digital marketing, web design, web development, online advertising, search engine optimization, and social media professionals are driven by a passion for the medium and provide outcomes that help businesses go digital. Our growing Middle East clientele is already a grand testimonial to our success in navigating the challenges of the region.